The Red Giant team works with some of the largest brands in the world, and, in the past few months, we have reached millions of individuals with our clients’ messages:
John Frieda Precision Foam Colour Buzz Campaign
The Challenge: To create buzz and anticipation for the April 2011 launch of John Frieda Precision Foam Colour through an impactful, engaging and collaborative campaign which grabs consumer and media attention and keeps them wanting more.
The Red Giant Solution: - Original film starring Katie Holmes
- Online and in-cinema teaser campaign
- Facebook site and contest
- Red Carpet film screening
- PR activation
Results: - Product endorsed by an A-list celebrity
- Over 300 million media impressions
- Garnered more than $1 million in ad value - Number of “likes” to the John Frieda US Facebook page doubled in the week after the campaign
